Dragon Alliance was founded in 1993 by Will Howard in a garage in Capo Beach, California. His aim is to build a company that will beset his passion for surfing, snowboarding, and riding dirt bikes. Because of his eagerness, passion and knowledge of the market, he was able to produce the very first and still primary product of the company, sunglasses. The product was first distributed and sold to local surf shops and eventually expanded to other countries like Hawaii, Australia, and other international markets. Later on, the company extended their horizon by producing innovative and diversified products in all eyewear categories. They also added snow goggles to their product lineup to comply with the developing snowboard market. Many years later, Dragon has established itself as a leader in the snow goggle business.
All through the years, Dragon has continued to be true to its roots. The Smooth Shop is among the top shops that carry this brand of popular eyewears, the Dragon Alliance. They sell a wide range of eyewears most specially ski goggles and sunglasses.