Hoonigan is an apparel brand that is designed for auto enthusiasts. It was founded by Ken Block, co-founder of DC Shoes. The company is located in Golden Avenue, Long Beach, California, USA. Block shifted his business focus after selling his ownership of DC Shoes.
Hoonigan produces and manufactures sports apparel like t-shirts, hats, socks, belts, backpacks, bandanas, and beanies. They also produce accessories like dog leashes, metal keychains, dog collars, plate frames, and many more. Their products are now being sold in many stores in the US.