Neff is one of the product lines that The Smooth Shop carries. They cater products like t-shirts, caps, beanies, belts, jackets, sunglasses, tank tops, sunglasses, backpacks, boardshorts and many more. The best seller of these products are beanies.
Neff is a privately held company that was founded in 2002, based in Camarillo, California. The company was founded by Shaun Neff while he was in college at Brigham Young University in Utah. The initiative of the company is to guarantee its pattern of constant growth and development. Their products are targeted to the snowboarding, skating, surfing and lifestyle markets. Among their first products were hand-knit beanies that were tagged with Neff and sold at the Milo snow and skate shop in Utah. Today, Neff products are sold through different retailers, specialty outlets, and online stores worldwide. Their products are now being sold in more than 45 countries.
The company was already featured in various TV shows and had received a number of media spotlights from Vogue XXL, Antenna, and many more. They also sponsor diverse riders in the snow, skate, and surf industry and they still continue to sponsor more events to promote their brand. Their tagline “Forever Fun” suggests being happy and carefree.