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    RVCA is the brainchild of company founder and president PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand that rises above passing trends. RVCA looks as natural on the shelves of curated boutiques as it does on those of a local skate shop, and is created by a group of like-minded individuals from various subcultures, a collaboration of sorts, to be a lifestyle within itself.

    From the beginning, founder PM Tenore’s intention for RVCA has been to create a platform combining art, music, fashion, and a modern lifestyle in an original way. RVCA is a brand that brings these subcultures together to inspire the modern generation and push the boundaries of creative excellence.

    RVCA creates high-quality and stylish apparel for both men and women, including pants, shirts, sweatshirts, hats, jackets, wallets, and more.


    At The Smooth Shop, we carry RVCA because we believe in its mission of bringing people and cultures together and finding a balance between opposites. Summer and winter, sun and snow, women and men, modern and retro—we’re all about coexisting opposites. We’re excited to provide our customers access to RVCA’s rugged and thoughtful styles to help you live life your way.

    At our stores in Logan, St. George, and Riverton, Utah, you’ll be able to see these styles in person, feel the high-quality material, and try on your favorites before buying. The Smooth Shop’s brick and mortar stores are designed to reflect our outlook on life and are stocked with high-quality items from top brands to provide you with a shopping experience we know you’ll enjoy.


    The Smooth Shop was founded in a dorm room in 2006 out of a desire to provide high-quality apparel and accessories for people who love outdoor life. Whether you enjoy skateboarding, surfing, snowboarding, or something else, we have the clothes and gear you need to look good and feel comfortable while you’re living your life.

    We carry a wide variety of top brands, including RVCA, Billabong, Roxy, Quiksilver, Vissla, Vans, Volcom, and Pura Vida. In addition to providing great products, we take pride in delivering excellent customer service to reflect that you, our customers, are our top priority.